New Enterprises: How to Launch a Successful Startup

Mit William Aulet et al.

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New Enterprises: How to Launch a Successful Startup

This course covers the process of identifying and quantifying market opportunities, then conceptualizing, planning, and starting a new, technology-based enterprise. Students develop detailed business plans for a startup. It is intended for students who want to start their own business, further develop an existing business, be a member of a management team in a new enterprise, or better understand the entrepreneur and the entrepreneurial process.

In 15.390, we not only study entrepreneurs, we become entrepreneurs. Students will, over the course of the semester, learn the process of how to create an innovation-based new venture. As a framework for this, we use the business planning process and students develop the essential parts of a business plan and investor pitch as a useful vehicle to achieve this goal. Students will work in teams to launch companies, working through issues of market analysis, technology viability assessment, competitive positioning, team-building, product life-cycle planning, marketing strategy, sales channel analysis, and a strong emphasis on the entrepreneur as a salesperson. We will map the practical steps of organizational and legal issues associated with forming a brand-new company, and we will address the strategic considerations for creating companies that can quickly define and dominate a new category or disruptive technology.

This is a hands-on course that teaches a rigorous framework as well as providing valuable experience to students so that they, upon completion, can be more successful in starting a new venture. This has been evidenced by the hundreds of successful entrepreneurs this class has produced, who have gone on to form dozens of companies including A123 Systems, HubSpot, OnChip Power, LARK Technologies, and the majority of the $100K winners over the past two decades. Just last year alone, the following are examples of new ventures came out of this course: Ministry of Supply, Home Team Therapy, Leaky.com, Somnus Shirts, Ubiquitous Energy, and OnDemandKorea.

Quelle:
Aulet, William, Howard Anderson, and Matt Marx. 15.390 New Enterprises, Spring 2013. (MIT OpenCourseWare: Massachusetts Institute of Technology). Lizenz: Creative Commons BY-NC-SA

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